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eCommerce & Retail

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This area is facing deep changes mainly derived from two events: the increasing of demand by consumers and technology innovations.
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The power of the consumer is growing thanks to the technology and that is why the merchant is not just looking for a good sale, but also pursuing solid connections that will allow to increase its life cycle.

Cases of use

  • Transformation towards data oriented models and its analytical value

  • Analysis of customers behaviour patterns to improve both its purchase experience and the retailer efficiency

  • Sales forecast and results simulation according to the product catalogue

  • Optimization by geolocation of the store and the product location

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