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eCommerce & Retail


This area is facing deep changes mainly derived from two events: the increasing of demand by consumers and technology innovations.

The power of the consumer is growing thanks to the technology and that is why the merchant is not just looking for a good sale, but also pursuing solid connections that will allow to increase its life cycle.

Cases of use

  • Transformation towards data oriented models and its analytical value

  • Analysis of customers behaviour patterns to improve both its purchase experience and the retailer efficiency

  • Sales forecast and results simulation according to the product catalogue

  • Optimization by geolocation of the store and the product location

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